Monday, September 21, 2009

Who says kids don't notice advertising?

So our girl got sick her first full week of school. Not terribly surprising though still a bummer. Just a little cold and fever. And upset tummy.

I ran out and bought some soup. The brand shall remain nameless but I used to work on it. Specifically, the exact type of soup that I purchased.

A. inspected the can carefully. I asked her if she wanted some.

A: No! Because the boy turned gray.

Me: What?

A: The boy ate the soup and turned gray. I don't want to be gray.

Me: What are you talking about?

A. points at the can of soup. There is a black and white cartoon drawing of a boy on it. Technically, I guess you could call him gray but he's really black and white. This is beside the point.

The funny part is, the boy is part of a campaign I was responsible for. The campaign is no longer running and A. was most certainly not the target market. Still, it was a little startling to realize how literal a three-year-old could be.

Me: You won't turn gray. It's just like a picture. You know. Like in a book. Just pretend.

She wasn't buying it.

By the end of the day, she felt better. But she insisted on chicken fingers for dinner. And since it's the first food she requested in about three days, that's what she had. We'll save the advertising lesson for another day.

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